OUR SPONSOR
Oak View Group (OVG) is a leader in the development, management, and operations of sports and live entertainment venues. They offer services that include event booking, hospitality, sponsorships, and facility management through its OVG360 division. At UMass Amherst, OVG360 has managed the Mullins Center since 2022, overseeing venue operations, event booking, and food and beverage services. The partnership aims to enhance the fan experience, increase event activity, and generate greater revenue for the university.
Peter Luukko
Peter Luukko, a UMass Amherst alum and Co-Chair of Oak View Group Arena Alliance, plays a key role in supporting the university, particularly the Mullins Center and the McCormack Department of Sport Management. Through Oak View Group, which manages the Mullins Center, Luukko ensures the arena is professionally operated and used as a learning platform for students. Additionally, He has elevated the McCormack Career Fair with his sponsorship, helping to bring major sports organizations to campus and enhancing student exposure to the industry. He continues to engage with UMass through alumni networking, panel discussions, keynote speaking, and mentorship, helping to create valuable professional development and career pathways for students in the sport management field.